Veryon’s Bold Rebranding Campaign Named Winner In 2023 Public Relations and Marketing Excellence Awards

SAN FRANCISCO, Ca. —  The Business Intelligence Group announced that Veryon, a leading provider of information services and software solutions serving the aviation industry for over 50 years, has been named a winner in the 2023 Public Relations and Marketing Excellence Awards in the External Campaign of the Year category.

Veryon, formerly known as Aircraft Technical Publishers (ATP), successfully launched a comprehensive rebranding campaign aimed at more accurately representing the broad portfolio of aviation product offerings. Through a creative and strategic process, a new company identity was launched that felt equal parts precise, reliable, and visionary.

Since 1973, the company has grown by adding new partners, content, and technology through the acquisitions of CaseBank, Flightdocs, and most recently Rusada. Today, they’re a comprehensive technology platform helping aircraft operators better access publications, fix maintenance issues faster, and operate more efficiently without compromising compliance. The campaign showcased how the company has evolved far beyond its origins as Aircraft Technical Publishers. Veryon’s solutions now serve multiple facets of the aviation industry and beyond with its broad portfolio of industry-leading solutions.

"I am incredibly proud of our team at Veryon for their dedication and hard work in successfully launching our comprehensive rebranding campaign,” said Norm Happ, CEO of Veryon. “Through this rebranding effort, we've made a statement about our commitment to staying ahead in technology and solidifying Veryon's position as a go-to for information services, software, and AI-driven solutions in aviation."

The initiative aimed to introduce Veryon's new brand in a memorable and engaging way, with a captivating video announcement at its center. This video effectively conveyed the rebrand campaign’s objectives and highlighted the company's innovative nature, garnering praise from both industry professionals and customers.

The campaign yielded remarkable results, confirming the effectiveness of Veryon's marketing strategy. Social media engagement surged by more than 200%, website traffic increased by over 50%, and it significantly contributed to pipeline creation, accounting for over 50% in Q2.

Veryon's successful rebranding campaign not only solidified its brand presence but also highlighted its commitment to providing advanced solutions and exceptional customer service to the aviation industry.

“Veryon has shown to the business world the impact a group of creative and business-minded people can help solve real challenges to meet clients’ needs,” said Maria Jimenez, Chief Nominations Officer of the Business Intelligence Group. “We are so proud of all of our winners and congratulate them all for their successes.”

For more information on the Public Relations and Marketing Excellence Awards, click here.

About Veryon

Veryon is the leading provider of aviation software and information services, supporting more than 75,000 aircraft maintenance professionals and 7,500 customers worldwide. We help everyone from business aviation teams and MROs to airlines and OEMs get their aircraft more uptime. Challenges like unscheduled repairs, part availability, and excessive paperwork lead to too many aircraft spending too much time on the ground. And that leads to needless delays, endless back and forth, and lots of wasted dollars. The key to more uptime is having a better technology platform to manage everything from maintenance and operations to manuals and diagnostics.

That’s why thousands of aircraft operators, 25% of the worldwide commercial fleet, and over 100 OEMs all rely on Veryon. And it’s why customers have been able to achieve an average 23% reduction in downtime cost. Veryon. Let’s get you more uptime. Learn more at veryon.com.

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry and business award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers. 

Veryon Media Contact

Kim Welch

Senior Manager, Corporate Marketing

Veryon

kwelch@veryon.com