Samantha Couzens

With over 20 years of experience, Samantha helps growth-stage organizations drive measurable revenue growth and long-term value through an integrated go-to-market strategy and scalable marketing execution.

Her work spans GTM and revenue marketing, product marketing, lead generation and pipeline development, brand positioning, and marketing operations, paired with the right technology stack and operational discipline, she turns strategy into repeatable results.

Samantha's most recent role was with Smart Communications as Chief Marketing Officer, where she was particularly focused on building marketing systems that scaled efficiently, aligning cross-functional teams around shared growth metrics, and improving both near-term pipeline performance and long-term customer retention. 

Samantha is based in Dahlonega, Georgia. Outside of her professional life, she enjoys hiking in the North Georgia Mountains and spending time with her family. She is dedicated to saving as many dogs as possible and serves as a Board member of her local Humane Society.